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Toronto | Full Time

Portfolio Brand Manager


Under the Brand Portfolio Director, the Brand Portfolio Manager is responsible for developing and executing national long-term strategies and annual marketing plans of wine and spirit producers in his/her portfolio.


  • Develop and implement annual marketing plans (4P’s) that achieve expected KPI (volume, revenue and marketing spend) targets.
  • Continuously review results, implementing corrective measures where necessary
  • Develop and maintain strong trusting and value-based business relationships with partners of his portfolio
  • Analyze category data and identify key trends in order to make recommendations to partners that will foster their growth
  • Prepare and execute business reviews with partners
  • Plan and manage the product introduction process. In liquor board-controlled provinces, this is primarily by way of a call for tender
  • Develop and implement 360-degree plans for new product launches
  • Develop and implement national consumer marketing initiatives
  • Effectively collaborate with colleagues in other departments in order to achieve business objectives

Education and experience

  • Bachelor’s degree in Marketing, Business administration, or equivalent
  • Five (5) years of experience in marketing, trade marketing, or key account management in consumer packages goods
  • Bilingual French / English


  • Accepting and building accountabilityDecision making
  • Delivering relevant consumer strategies
  • Focusing on costumers
  • Initiating action
  • Planning and organizing

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