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Vancouver | Full Time

Trade Marketing Director

Role

Reporting to the V-P Sales & Operations, Western Canada, the Trade Marketing Director oversees and leads the Trade Marketing to drive successful and effective marketing activities for Dandurand in Western Canada.

Key Responsabilities

  • Manage volume forecast in collaboration with our demand planning team 
  • Build strategic promotional grids of the entire portfolio
  • Optimize trade spend of our advertising & promotional budget
  • Design and execute market specific promotions for both on and off premise
  • Create and pitch sales and marketing promotion to buyers
  • Create and present regular business reviews internally and externally
  • Identify target markets and review customer trends
  • Develop and implement new products launch plans
  • Collaborate with Brand Team on supplier business plans and go to market strategies
  • Manage our social media strategy
  • Develop and implement our pricing strategies
  • Educate team about market, trends, competition and partners portfolio strategies
  • Provide ongoing training and assist with development of Trade Marketing Coordinators
  • Ensure management of supplier visits, trade shows and events

Education and Experience

  • Bachelor's degree in Business Administration, marketing specialization or equivalent. Master's degree (asset)
  • Ten (10) years of experience in sales, trade marketing experience with at least five (5) years of team management experience Experience In the alcoholic beverage industry is a strong asset

Skills required

  • Highly developed interpersonal skills
  • Strong team player
  • Dynamic leadership presence
  • Strong planning and organizational skills
  • Highly effective time management skills
  • Exceptional communication skills with a proven ability to develop and deliver effective presentations
  • Ability to thrive in high-pressure situations
  • Excellent financial and budgeting skills
  • Strong general business acumen
  • Display a high degree of integrity in the workplace

Ready to apply?

Send us your resume and cover letter

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